Scaling Up Business Podcast

It can be difficult to hang on to your loyal customers as you begin to scale and grow, especially if you plan to increase your prices. Today’s guest knows a thing or two about keeping customers for life, no matter the circumstances. Paul Brown is the creator and writer of the What’s Offline column, which is featured every Saturday in the business section of The New York Times. He and his wife also wrote the Dream Home Diaries blog, also featured on nytimes.com. When he is not writing for the Times, Paul, a former contributing editor to M.I.T.’s Sloan Management Review, serves as an editorial consultant. He has worked with everyone from individuals to Fortune 500 companies and leading academic institutions such as NYU, in developing products that have ranged from software programs and videos to op-ed pieces, TED talks, books, and more. He also had his own twice-weekly blog in Forbes, Inc. Magazine, and The Harvard Business Review. Paul accidentally stumbled into writing for Forbes. His trick was to just ask as