Scaling Up Business Podcast

Do you struggle to find out the why of your business? What is your purpose? What about your company’s purpose? Do they match or is it all a bit murky? Let’s dive into it. Bill was working with a company in the HR staffing industry. The CEO/Owner didn’t really see a point to having a purpose for his company. Do you really actually need one? The owner bought the company to make money and pay the mortgage. It’s a business after all. Bill asked him to indulge him. There’s a bigger meaning to the company. Bill asked him a series of questions like, what difference does his company make in the lives of others, and he kept probing why it matters to him. It might sound redundant but after peeling off enough layers and asking this same question in different ways, you get a profound ah-ha moment on why you care so much about the industry and the people you serve. You can use this to build your purpose.   Resources: Scaling Up for Business Growth Workshop: Take the first step to mastering the Rockefeller Habits by attend