Scaling Up Business Podcast

What does it take to get prospects to come to you? The transition to becoming a sought-after expert who draws in the ideal audience starts with the story you tell.   Nancy Erickson, The Book® Professor, coaches people who aren’t writers to become authors of high-impact nonfiction books that can change lives, save lives, or transform society. She offers a step-by-step methodology that takes you from your initial idea, all the way to a published nonfiction book. All you need is an idea to get started.   Simply put, a book is not a book is not a book. In other words, when you are writing, you have to put forth your very best effort, your best thoughts, and your best self. Your book should establish you as an expert in your field, it should increase your credibility, and it should help you attract a following. But the surefire way to kill your credibility on page one is to have a poorly-written book.   Nancy has helped an array of business professionals to use their books to drive their speaking engagements and i