Scaling Up Business Podcast

One of the single biggest frustrations and financial losses many companies face is selecting sales candidates who interviewed well, only to flame out when placed on the line. Today’s guest uses his Ph.D. in Clinical Psychology to figure out who is most likely to win in sales.   Dr. Chris Croner is an entrepreneur, sales psychologist, and author. He has developed a system for identifying salespeople with the drive to succeed, helping businesses build better sales teams while avoiding underperformers.   Too many managers hire salespeople who are motivated by money when they should be looking for someone who is motivated by excellence. Much like an athlete looks at the score on the scoreboard as a reflection of how well they’ve done, the best salespeople consider the money they make nothing more than a byproduct of their achievements, not the achievement itself.   One of the most important human needs is fulfilling a purpose. That personal drive is a much more compelling reason to get out of bed in the morning t