Scaling Up Business Podcast

When you’re planning to scale your business in a way that’s never been done before, you have to follow Stephen Covey’s advice — begin with the end in mind. Start your planning from a future state where you can look back at how you got there.   Planning for the first moon landing began in the 1950s, long before those first steps were taken in 1969. No matter how extraordinary your vision of success is, it has to start with envisioning that mountaintop and how exactly you are going to get there.   Bill had an experience with a company that was only working toward the goal of selling their company. Once they looked beyond that to consider the long-term vision and success of those who bought the company, they were able to create a much more compelling story for investors and buyers. Not surprisingly, the company’s valuation increased as a result.   Even if you have an endgame that you’re attached to, try to look beyond that. Play through to create an even better long-term vision of where you want your company to