Scaling Up Business Podcast

Cameron Herold is the mastermind behind hundreds of companies’ exponential growth and has earned his reputation as the business growth guru. He has built a dynamic consultancy with clients that include a monarchy and a Big 4 wireless company. Cameron discusses his new book The Second in Command.   As second in command, COOs are often in place for a reason or a season, but rarely for the lifetime of a company. The COO takes care of everything that the CEO doesn’t love (or isn’t good at) and they serve as their main confidant. Like the yin and yang, the COO works not to duplicate, but to counterbalance the efforts of the CEO.   From his early days at 1-800-GOT-JUNK to his work with scaling up million dollar companies, Cameron has defined the second in command as a partner who has a shared vision but not the same strengths.   Cameron highlights the steps CEOs need to take to build out and identify their second in command based on the current needs of the company and the long-term vision of the company. Bottom li