Scaling Up Business Podcast

What is the best way to grow and scale professional service firms? Today’s guest sold one company for $162 million. He has the experience and the answers.   Greg Alexander is the founder of Collective 54, the first mastermind community dedicated exclusively to thriving professional services firms with big aspirations. He authored the best-selling book “The Boutique: How to Start, Scale, and Sell a Professional Services Firm,” and founded the company Collective 54, an EO that is focused on a single industry.   If you’re thinking about pricing from a cost basis, you’re thinking about yourself like a commodity. With a shift in mindset, you can consider the value that you’re creating and the problem that you’re solving. Thinking about it from that standpoint can change everything.   Greg calls pricing an underleveraged lever, especially in professional services. Rather than throwing out a number and hoping that your client is willing to pay it, talk with them about the total value they will gain from your service