Scaling Up Business Podcast

How can bad language enhance the way you connect with others? There is power in language. As a leader, the way you articulate your company’s value and vision matters. There is power in using language intentionally and connecting with others with the words you use.   Professor Valerie Fridland is a Professor of Linguistics at the University of Nevada, Reno. She received her Ph.D. in Linguistics, with a specialization in Sociolinguistics, from Michigan State University. As a sociolinguist, Professor Fridland’s main focus is on varieties of American English. The goal of her research is to better understand how variability in speech production relates to variability in speech perception and how social identity affects speech. The pattern of our speech has a huge impact on our behavior toward others, how persuasive we are, and how we are perceived by others. Often we use language not simply to fit in, but more impactfully, to stand out. Novel speech draws others in, in ways that basic words simply don’t have the