Scaling Up Business Podcast

What makes great marketing? Marketing that is efficient, cost-effective, and memorable isn’t easy to come by, but it can make all the difference in growing your business.   Brandon is CEO of Win BIG Media, and formerly, as the COO, Brandon is a leader in the marketing world. He is SPHR Certified and is an experienced operations professional who has worked with various teams to improve processes, advance team engagement, and create winning cultures with great success. The data about a company reveals the story that the marketing needs to tell. Off-cycle marketing might be the ticket to changing the message altogether, and the creative components of company branding can help pinpoint the information the customer needs to see. Many companies today are tightening their budgets in preparation for an impending recession, but whether another recession arrives or not, the lessons learned from the recession of 2009 can benefit businesses today. Studies have revealed that many companies that cut or eliminated marketi