Scaling Up Business Podcast

When you can determine what your clients, donors, or sponsors want, you can persuade them to help you get what you need.   Lori Zoss Kraska, MBA, CFRE is Growth Owl, LLC’s Founder and CEO. She possesses over 22 years of expertise in revenue generation management, corporate sponsorship support, corporate cause marketing, fundraising, corporate social responsibility, nonprofit consulting, executive sales management, training, and marketing strategy roles earning her a reputation for establishing pathways quickly to exceeding revenue/fundraising goals, building high-performance teams, developing relationships quickly, and outpacing expectations.   Lori’s company, Growth Owl, works with purpose-driven organizations to help with fundraising and sponsorship dollars. That is an effort that requires a lot of persuasion, but Lori’s previous 10 years with PBS and NPR gave her the experience that has made her an expert in persuasion. Lori’s goal in starting Growth Owl was to apply the principles that are utilized in pub