Scaling Up Business Podcast

Everything is a negotiation. From the boardroom to the lunchroom, finding common ground is critical to getting what you want.   Keld Jensen has more than 30 years of experience in international management, negotiation, and communication from his post as managing director of a listed Scandinavian company. He is the founder and former CEO of Centre for Negotiation, a consulting and training organization that has worked with private industry and governmental bodies in Europe, Asia, North America, and Africa. Keld is also the author of the book, Negotiation Essentials: The Tools You Need to Find Common Ground and Walk Away a Winner, detailing common business interactions that you didn’t know were negotiations–and, how to approach them. You might think that only CEOs are great at negotiations, but Keld will tell you that is wrong. Every single person has to navigate 8‒10,000 negotiations a year, and it’s not only in contracts. It's just as much about where to go for lunch as it is about how to move to the next