Scaling Up Business Podcast

Good sales pitches aren’t about what you have to offer. An effective sales pitch is all about what you have to offer that the other guys don’t have. When you can identify that selling point, you’re headed in the right direction to close the deal.   April Dunford is an executive consultant, speaker, and author who helps technology companies make complicated products easy for customers to understand and love. She is a globally recognized expert in positioning and market strategy and has launched 16 products to market across her 25-year career as VP of marketing at a series of successful high-growth startups. April advises leadership, sales, and marketing teams through training, workshops, and keynote talks. April offers invaluable insights from her latest book Sales Pitch: How to Craft a Story to Stand Out and Win. She goes deep into the art of effective pitching and selling and shares the specific framework she has used to successfully pitch products at companies like Google, IBM, Postman, and Epic Games. No