Scaling Up Business Podcast

Brand promises are what your customers can expect from you. It’s what sets you apart from the competition. You want to have three key brand promises that make your offerings clear.   Your first brand promise should be your basic, core offering. The second brand promise should be a differentiator and highlight what makes you better than the other options. And for Bill, the third brand promise is all about fun. That may not be a fit for everyone, but it is perfect for the customers that Bill wants to do business with. Once you have figured out your core customer, ask them what they consider different or better about you. Their answers will help you hone in on and avoid holding onto your anti-brand promises. Doing so can set you apart as a differentiated, profitable business. If you’re having a hard time identifying your brand promises, write down what you know and ask AI to help you distill your offerings down to just a few keywords that will highlight what your brand promises are. Resources: Growth Navigato