Scaling Up Business Podcast

What are your differentiating activities? Differentiating activities are the operation-side things that you do differently than anyone else. They also help you achieve your brand promises over time. How are you able to deliver different results and, ultimately, a superior value to your customers?   Start by identifying your brand promises, then look at the unique ways that you are operating. What is unique about your products and services, your operations, your team, and about the way you execute your promises? Think across strategy, across marketing, and the economic engine of your business. What is different about you? Next, consider your key competitors and what they have to offer that is different from you. Then identify up to seven key unique things about your operations that you can emphasize and invest in. For Bill, a podcast, online learning, and a focus on scale set him apart from his competitors. The internal, operational ways that you fulfill brand promises will create a unique, valuable company