Scaling Up Business Podcast

How many of your strategy problems could be solved if only you knew what your customers have to say about your business?   Mark Allen Roberts is the CEO and Founder at OTB Solutions, a Certified Scaling Up Coach, and a data-driven sales growth expert with over 37 years of experience in helping manufacturing CEOs and business leaders strategically drive explosive growth in revenue, profits, and shareholder value. Once Mark tasted the satisfaction of finding and solving customer problems — and turning a 10 million dollar business into a 300 million dollar sale as a result — he was hooked. As a scaling coach, he has helped myriad companies solve their problems by doing one simple thing. Too many salespeople focus on their generic sales pitch when really, they need to be asking better questions and figuring out how to solve their customers’ problems. Talking to the customer about brand promise generalities is not enough. Effective problem solvers identify the needs that their customers have and then highlight t