Scaling Up Business Podcast

In this episode, Bill explores the crucial concept of process accountability as a key driver for company growth and efficiency. Focusing on the interplay between team engagement, performance, and the seamless integration of various business processes, Bill sheds light on the importance of defining and managing core processes distinct from functional responsibilities within a company. He emphasizes that processes like the transition from lead to customer experience involve multiple departments and, without clear accountability, can lead to missed opportunities and inefficiencies. Bill delves into the idea that while functions such as sales, marketing, and operations have clear leaders, cross-functional processes often lack a defined ownership, leading to potential issues in the handoff between departments. By identifying core processes and establishing metrics and ownership, companies can mitigate risks and improve overall performance. Bill encourages listeners to map out their business processes, identify whe