Scaling Up Business Podcast

The ultimate goal of building a company is to build its value. Designing a company that can get rich is not always top-of-mind for business owners, but it should be.   Christopher Volk is the author of The Value Equation. Christopher was instrumental in leading and publicly listing three successful companies, two of which he co-founded. A 2019 regional winner of EYs’ Entrepreneur of the Year award, Christopher is a frequent university lecturer and serves on multiple non-profit boards. Not all companies are created equal. While many companies focus on their goods or services that are designed to make the world a better place, what separates an average company from a successful company is its ability to master the financial aspects of business. In order to get really good at one thing to the point that people are willing to pay money for it, business owners have to be willing to reject a lot of other things. Determine who your core customers are, identify what you can do to bring them value, and hone in on ju