Adexchanger
All Marketing Is Performance Marketing
- Author: Vários
- Narrator: Vários
- Publisher: Podcast
- Duration: 1:00:04
- More information
Informações:
Synopsis
If Alex Schultz, Meta’s CMO and VP of analytics, had his way, the term “performance marketing” would be retired. There isn’t a line [between] brand and performance,” he says. “It all performs.”