Boutique Chat

Jincy Wallace, the dynamic Boutique Boss and Owner of Jincy’s Southern Change, joins the show to offer a fresh perspective on boutique ownership. In this episode, Jincy shares the lessons she learned about understanding her ideal customer's demographics, personality, and style preferences, as well as the importance of personalized customer experiences and effective feedback loops in refining her boutique's offerings. Listen in to learn about her approach to identifying emerging trends, how she translates data into actionable decisions, and how to determine optimal launch timings for sustained success in the industry. Resources:   Jincy Wallace: Instagram  Jincy’s Southern Exchange: Instagram | Website |  Facebook | TikTok    Ashley Alderson: Instagram  The Boutique Hub: Website | Facebook | Instagram | Pinterest | TikTok | YouTube  Boutique Summit 2024  Small Business Marketing Handbook  Boutique Hub Black  Hubventory.com