Impact Pricing

Jean-Manuel Izaret leads BCG’s Marketing, Sales & Pricing practice globally. They partner with leading companies across industries to transform their commercial functions leveraging cutting edge digital and analytics capabilities to help them grow.  In this episode, Jean-Manuel reveals the impact of your pricing models on maximizing your pricing strategy.   Why you have to check out today’s podcast: Explore the factors behind the fluctuating gasoline prices, where price rises easily when the market is up, and takes time lowering when the market is down Get an exclusive preview of the subjects discussed in the Game Changer book Discover what a ‘choice game’ is all about   "Think about how to share the value with the market and with others, you'll bring long-term customers and loyalty, and you'll build a fantastic business for yourself." - Jean-Manuel Izaret    Topics Covered: 01:36 - How he got into pricing 02:54 - Why gas price tends to go higher fast than it goes down 05:46 - Are gas price and other co