Taste Radio

He's Raised $440M, But Viraj Puri Remains Grounded In Mission

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Synopsis

“The more things change, the more they stay the same” would be an apt slogan for indoor farming pioneer Gotham Greens.  Launched in 2011, the New York-based company operates a nationwide network of 13 high-tech hydroponic greenhouses and markets premium, hyper-local leafy greens, herbs, salad dressings, dips and cooking sauces. The products are sold at over 3,000 retail stores including Whole Foods, Kroger, Albertsons, Sprouts and The Fresh Market. According to the company, Gotham Greens’ farms use up to 95% less water and 97% less land compared to conventional farming as a way to provide “sustainable supply chain solutions to its diverse retail and foodservice customers.” Investors have bet big on Gotham Greens’ business strategy and vision: since 2009, the company has raised $440 million, including a $330 Series E round that was announced in September 2022.   The funding has helped Gotham Greens grow from a single urban rooftop greenhouse in Brooklyn to one of the largest hydroponic leafy green producers in