Taste Radio

At one point during our conversation, Verde Farms CEO Brad Johnson expressed the simple, powerful value proposition that the organic, grass-fed beef brand offers to modern consumers. “We’re simply taking away all of the bad things that a broken food system introduced… to give you the purest version of something you already love.” That ethos has helped make Verde Farms into the leading U.S. provider of USDA certified organic, 100% grass-fed and 100% free-range beef, offering ground beef, steaks and stew meat. The Massachusetts-based brand sources beef from a network of family farmers in Uruguay, Australia and North America and touts its adherence to sustainable and substantiated business practices, including regenerative agriculture. In 2020, Manna Tree, a Vail-based global investment firm whose mantra is to improve human health through nutrition, acquired a minority stake in Verde Farms for $15 million. At the time, Manna Tree noted that “consumers today are more keenly attuned to the impacts of their purchas