Cmo Moves

On this week's episode, host Jenny Rooney sits down with Heidi Cooley, Chief Marketing Officer of Crocs, to delve into the brand's transformative journey. From embracing quirkiness to fostering authentic collaborations and maintaining a consumer-centric focus, Crocs stands out as a vibrant brand with a global fan base proudly known as "Croc Nation." In Cooley's first seven years at Crocs, they have authentically embraced collaborations with brands like Balenciaga, and KFC, and personalities like Post Malone and Lil Nas X. During the conversation, Cooley shares her global approach to branding, Crocs' unique brand values, and the brand's approach to maintaining a singular brand personality.Companies that go on to lead their industry or pioneer new ones know the power of shipping fast. Contentful’s composable content platform gets you from inspiration to launch without skipping a beat, so teams can focus on building the most impactful experiences possible.What makes composable content different from a traditiona