Taste Radio

By his own admission, Will Nitze doesn’t give great advice. His nearly 41,000 Linkedin followers, however, likely have a different opinion. Will cut his teeth in CPG in 2017 when he launched IQBAR, a pioneering brand of protein bars infused with adaptogenic ingredients that are said to improve cognitive function. The company has since created a portfolio of brain health-centric product lines, including zero–sugar hydration powders and instant mushroom coffee. IQBAR is carried in over 10,000 locations, including Walmart, Sprouts, Wegmans, BJ's Wholesale, Vitamin Shoppe and H-E-B. Over the past six years, Will has chronicled his experience as an entrepreneur via daily posts on Linkedin where he shares words of encouragement and lessons learned from building an upstart brand. But he’s careful to contextualize insights and advice – including those about IQBAR’s successful ecommerce strategy and its unorthodox approach to financing – as specific to his business and not necessarily applicable to other brands. Never