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Franchising Your Hobby Business with Jami Stigliano of DivaDance

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Synopsis

Key Takeaways: [0:18] Today’s episode of Franchise Euphoria is brought to you by IndyFranchiseLaw.com, a leading resource in the franchise space. Head over to IndyFranchiseLaw.com learn more! [0:59] Josh introduces today’s guest, Jami Stigliano, who Josh had a chance to interview at the 2020 IFA Convention last month. [1:50] Josh welcomes Jami to Franchise Euphoria. [2:07] Jami is the founder and CEO of DivaDance, a dance choreography class franchise for adults. [3:15] DivaDance is in 18 cities total and they have two company-owned units. [3:26] In addition to doing classes, DivaDance offers party events that are popular for team building activities, bachelorette parties, etc. [4:40] While DivaDance started as Jami’s side hustle, hobby business, she recognized that the business was scalable and learned about how she could turn it into a franchise. [5:47] The first thing Jami decided to do when franchising was open another location so that she could better document the business. [7:22] Who is the ideal franchi