Cmo Moves

Sustainability, Collaboration, and Purposeful Business: How Nespresso is Brewing Success

Informações:

Synopsis

On this week’s episode of Marketing Vanguard, host Jenny Rooney sits down with two leaders from Nespresso, CEO Alfonso Gonzalez Loeschen and Head of Marketing and Interim VP of Sustainability Jessica Padula.   During the conversation, they discuss Nespresso's unwavering commitment to sustainability, the collaboration between the CEO and the Head of Marketing, and the brand's purposeful approach to business.    Companies that go on to lead their industry or pioneer new ones know the power of shipping fast. Contentful’s composable content platform gets you from inspiration to launch without skipping a beat, so teams can focus on building the most impactful experiences possible.    What makes composable content different from a traditional, siloed CMS? While a CMS can only manage content for one specific channel at a time, a composable infrastructure breaks content down into small, modular components that can be reused and published for multiple brands,