The One Thing

We are absolutely delighted to welcome Seth Godin to The ONE Thing Podcast. Seth joins us to delve into the subject of his latest book, “The Song of Significance” – a deep exploration of leadership and a fresh take on business culture.This book is more than just a guide for better business. As Seth explains, it's an examination of our current zeitgeist, the large-scale trends that shape our world, and perhaps even a driver of these trends itself. Seth, known for his groundbreaking work including "Unleashing the Ideavirus,", “The Practice,” and “Permission Marketing,” has a knack for catching and conveying the spirit of the times in his writing. In his own words, whenever he encounters something in the world he doesn't understand, he takes the time to decipher it and, if the explanation might benefit others, he shares it.Our conversation today sheds light on how we think about leadership and business culture, as Seth unpacks his observations and insights. And it's not just about better business practice; we're