Ad Age Marketer's Brief
How Juliet Wine is making boxed wine more upscale
- Author: Vários
- Narrator: Vários
- Publisher: Podcast
- Duration: 0:24:35
- More information
Informações:
Synopsis
Founders Allison Luvera and Lauren De Niro Pipher on how savvy branding techniques can make a product seem more luxurious and the unique strategy Juliet is using to enter physical retailers as it transitions away from being 100% DTC.
