Adexchanger
Why Semafor Embraces The B2B Publisher Mindset
- Author: Vários
- Narrator: Vários
- Publisher: Podcast
- Duration: 0:48:21
- More information
Informações:
Synopsis
Reaching a scaled audience is important for publishers, but scale at all costs is just a race to the bottom in disguise. When publishers have a deep and direct relationship with their readers, advertisers see stronger performance, says Semafor CRO Rachel Oppenheim.
