Secret Leaders

WeTransfer: Damian Bradfield tells us about the art of the stunningly straightforward file sharing

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Synopsis

WeTransfer started in late 2009 and today it has over 45 million active monthly users. It’s one of the world’s most trusted online brands, helping people to discover and share in every country around the globe. Damian Bradfield, an advertising and marketing specialist who cut his teeth at various agencies, teamed up with Nalden, a famous Dutch design and media blogger. From creating the disarmingly straightforward file transfer service WeTransfer to curating an interactive art installation at Amsterdam’s art’otel, the duo has been behind a series of truly forward-thinking projects. Nowadays WeTransfer helps share 1 billion files every week. In 2015 it took its first round of investment, a series A of $25 million, and Damian moved to LA the following year to spearhead the company’s US operations. Managing a dual role - heading the American office and leading the brand’s marketing growth and content departments - Damian personifies WeTransfer’s commitment to supporting and showcasing the best creative talent. T