New Books In Communications

Political Scientist Boris Heersink’s new book guides the reader through over a century of politics and national parties in the United States. Heersink’s work is both qualitative and quantitative and approaches the national party organizations—the Democratic National Committee and the Republican National Committee—from the perspective of American political development. This is a fascinating study of the way that the national parties operate when their party is in the White House or when their party is out of power in terms of the presidency. Heersink has mapped out the activities and approaches of the national parties through a host of different resources, from the available archival papers of party chairmen and women, to newspaper coverage of national party activities and events, to other media mechanisms that the parties individually, or mirroring each other, pursued to shape and promote their “brand.” National Party Organizations and Party Brands in American Politics (Oxford UP, 2023) tells us a lot about h