Impact Pricing

John Mansour founded Product Management University to unlock one’s full growth potential by making quantifiable customer outcomes the starting point for everything. In this episode, John explains the concept of buyers trading money for value. Therefore, it is crucial to consider the quantifiable value aspect, as it forms the basis for developing effective pricing strategies.   Why you have to check out today’s podcast: Understand why it is crucial to prioritize providing value to customers when a company's sustainability is on the line Learn the difference in measuring quantitative value in B2C and B2B contexts in order to effectively deliver the value and achieve the desired outcomes for your customers, and price your offer accordingly Discover how to identify the most straightforward quantifiable value component and use it as a foundation to develop the optimal pricing strategy   "The quantifiable value piece is so important in what we do, which is, if you can quantify a unit of value to the customer for