Professional Humans

We talked with Zack Naylor, founder of Aurelius, about how to incorporate better user-centered design into our every day lives, and also did a little exploration into whether it's better to ride a roller coaster frontward or backward. Related Links: http://www.zacknaylor.com/ - Zack Naylor dot com https://twitter.com/zacknaylor - Zack on Twitter https://aureliuslab.com/ - Aurelius http://hbswk.hbs.edu/item/clay-christensens-milkshake-marketing - Jobs to be Done / Milkshake Marketing https://en.wikipedia.org/wiki/User-centered_design - User Centered Design Professional Humans theme is: “We All Know The Way (Instrumental)” by The Builders And The Butchers. With additional music "Barbarian" by Pierlo. These songs is licensed under an Attribution-NonCommercial 3.0 International License. http://freemusicarchive.org/music/The_Builders_And_The_Butchers/ http://freemusicarchive.org/music/Pierlo/Olivetti_Prodest/10_Barbarian