Emerging Brands Podcast

An emerging restaurant brand has to be so much more than just an innovative food concept. Nowadays, the market is highly saturated, especially in the QSR and fast casual segments. But emerging brand concepts are outperforming the rest. They are not only doing this by resonating with customers but are also redefining the restaurant business. The California-based Starbird Chicken hasn't been just wingin' it. "Starbird Chicken is really different from other chicken concepts in that we have modernized the entire food experience. We set out to really reinvent everything from food quality, ingredients, design, and convenience in the fast-food space. We reinvented the experience for the modern consumer," says Aaron Noveshen, founder & president of The Culinary Edge, the parent company of Starbird. Noveshen hatched the Starbird concept back in 2014 with the goal to offer a “super premium fast food" experience for guests. But just because the food is served fast, doesn't mean Starbird skimps on food quality. "In t