Emerging Brands Podcast

As they drove from Los Angeles to Phoenix for a bike race, Field Failing and a group of his cyclist friends grew hungrier by the minute, and frustrated with the lack of healthy offerings they had on the road. Eventually stopping at a Subway, Failing wondered why there weren’t more accessible options for him to get lean protein, whole grains, and fresh vegetables to fuel his long rides. So, he started Fields Good Chicken in 2014, focusing on the protein he’d been obsessed with for most of his life. While many fast-casual restaurants focus on fried chicken, Fields Good Chicken opts for a 24-hour slow roasting process to make their signature “damn good” poultry. In this episode, Failing shares how he has succeeded in his mission to deliver superior chicken and give back to his community.