Emerging Brands Podcast

On this episode of Emerging Brands, Michele Waits, Vice President Marketing of illycaffè North America, Inc., talks about the brand's history, new real estate opportunities, and direct to consumer trends. Waits shares the long history of illycaffè, saying “The history of Illy is relatively long I think for many coffee companies. It was founded in 1933 in Trieste Italy which is an important port city for europe and in a place where all coffee comes into Europe and it's a family company so we are in the third generation of the illy family playing an important role in managing the company. There is a heritage of both. Rich Italian coffee culture but also innovation with the illy brand and the illy family are known to be the first to bring an espresso machine to the marketplace many years ago.” Adding, Illy has been around for more than 80 years and has been in the US for a little over 20 years and we are happy to say that we are making it as I mentioned a concerted effort to really grow our presence here in the