Future Of Agriculture

Put AI to work on your farm: https://farmwave.io/Silver Spring Foods: https://www.silverspringfoods.com/ Today's episode features Eric Rygg of Silver Spring Foods. This is a fun story for me, not only because I like horseradish, which I definitely do. This is a story of what’s possible when you carve out a niche and make moves to vertically integrate. There are also some great insights here about product positioning both to consumers and to retailers, and some of the challenges and opportunities of processing a marketing farm products. I particularly enjoyed learning about how the team at Silver Spring took it upon themselves to study the chemistry of what makes horseradish hot, and from that research they developed their own heat index for horseradish, they call a zing factor. So it’s kind of like the Scoville Heat Index in hot peppers. For the zing factor, one is beginner, or the least amount of heat, and 5 is the hottest, which will definitely give you that zing that travels up into your nose. Eric and I a