Taste Radio

By any measure, consumers are drinking less alcohol. While their reasons for abstaining vary, the occasions in which they consume beer, wine and spirits have remained consistent. The circumstances have created an opportunity for alcohol alternative brands like TÖST to innovate and find relevance among mainstream consumers.  Launched in 2018, TÖST markets sparkling non-alcoholic beverages made with white tea, white cranberry concentrate, ginger extract and other natural flavors. The products, which are available in two varieties, original and rosé, come in 750 mL individual bottles and 4-packs of 250 mL bottles . Distinguished by its sleek and minimalist label, the brand has won over consumers seeking a sophisticated alternative for occasions when they might typically drink alcohol. Distributed in 40 states, TÖST is carried by major retailers in a variety of channels, including Whole Foods, BevMo and CVS. Earlier this year, the venture capital arm of beverage alcohol conglomerate Constellation Brands acquired