Real Leaders

Alex Canter was born with a stainless steel spoon in his mouth, and on that spoon was a really excellent matzoh ball. Alex is among the fourth generation of Canter family members who learned about business early by working at the 87-old deli institution in Los Angeles. Canter's Deli is a Jewish-style restaurant that has been open 24 hours a day for the last 87 years. There is no lock on the door. When Alex began working at the restaurant, he saw that online ordering and food delivery were becoming a major part of the future opportunity for the business. Walk-in customers were down, and Alex wanted Canter's to triumph in this new age. He signed up for nine ordering services and saw the impact of the new revenue stream. He also saw the perils, with separate, non-integrated tablets behind the counter for Seamless, Grubhub, Uber Eats, and more. Orders were being lost, customers were having to wait when they arrived to pick up their food, the staff was confused. In this chaos, Alex Canter saw an opportunity to