33 Tangents

Where does analytics live within an organization?  Does it live with Marketing or Product?  Does it live completely on it’s own?  Properly positioning the analytics team is critical to enable the development of unbiased information and guidance for the organization.     What do organizations need to consider when determining where analytics lives?  What happens if analytics is not in the right place within an organization?   On this week’s episode of the 33 Tangents podcast, Jason and Jim discuss what they feel is the best place within an organization for digital analytics to be placed and why.  They also discuss what organizations need to consider and the role digital analysts play in determining where analytics lives.   THANK YOU We know your time is limited, so it means a lot to us that you would spend some of your time with us. If you have found this episode to be valuable, we would appreciate if you would share it.   And if we are getting you hooked, don’t forget to subscribe, like, and recommend on your