The Small Business Big Marketing Show | Insanely Effective Marketing Ideas

How and why a small business should design a category and own their niche with Christopher Lochhead. If the idea of standing out, for all the right reasons, in your crowded marketplace appeals (and why wouldn’t it?!), then it’s time you became a category pirate! Arrrrrrrrr, it’s episode 651 of The (14 year-old, award-winning) Small Business Big Marketing podcast. A little more about Category Design expert author Christopher Lochhead ... If you’re a regular listener of this podcast, you’ll have heard me bang on about the power of owning a niche an inch wide and a mile deep. Well, you no longer need to take my word for it, as we’re about to hear from a world-leading expert on this exact topic or as he likes to call it …. Category Design. Christopher Lochhead is a dyslexic paperboy turned three-time Silicon Valley public company CMO and investor / advisor to 50+ startups; however he’s best known as the Godfather of Category Design, having written numerous best sellers including Niche Down, Play Bigger and The 22