Taste Radio

Amid a spate of high-profile investments and acquisitions, the hosts assessed Brooklyn Brewery’s alignment with Hoplark and what it means for the emerging segment of hop-centric beverages and also discussed the timing of Smuckers’ $5.6 billion purchase of Hostess Brands. This episode also features an expansive interview with Adam Crocini, the SVP and global head for food and beverage brands at Hilton. Show notes: 0:34: Get Some Expo-sure. Rudi’s Convenience. Bullish Or BS? Banza & Bevs. – As the team gears up for Expo East 2023, they sampled a handful of new products that will be featured at the annual event, and discussed growing consumer demand for hop-flavored alcohol-alternative beverages and a widening pool of brands and investors in the space. They also spoke about Banza’s foray into frozen waffles and what makes for a successful brand extension, before sipping on several new products, including tea-based energy drinks, “superfruit” sodas and RTD non-alcoholic cocktails. 36:29: Adam Crocini, SVP &am