Marketing Today With Alan Hart

Dave Skena remembers having his first Krispy Kreme doughnut at age 13, and even back then, he knew this company wasn’t like the others. In college, he thought he was going to be an economist, but through his first job at Andersen Consulting (now Accenture), he realized marketing was where he really wanted to be. After going back to school, he began his new career at Kraft Foods, then went to PepsiCo for over eight years, where he led brands such as Lay’s, Ruffles, SunChips, Tostitos, and Lay’s Dips. He left CPG when he became Chief Marketing Officer at Ruby Tuesdays, where he helped them transition from public to private. Then moved on to his current role as Global Chief Brand Officer at Krispy Kreme. As a 20-year "performance-driven" innovator and marketer, Dave has flipped the script regarding traditional marketing in the category for an underdog brand by putting a premium on insights and creative-driven earned media strategies.In this episode, Alan and Dave discuss the uniqueness of the Krispy Kreme brand