Future Of Agriculture

Soy Checkoff: https://www.unitedsoybean.org/Prime Future Newsletter: https://primefuture.substack.com/Leachman Cattle of Colorado: https://leachman.com/URUS: https://www.urus.org/In agriculture, we have exponentially more examples of people collecting data than we do of people using data to unlock real value supported by real dollars. Cattle genetics company Leachman Cattle is one of those few who demonstrated the ability to do just that. "You know, we kinda had set our own course to analyze our own data, to gather our own data to store it. And that's just been part of our model. It certainly wouldn't have been the cheapest route to go. But if you go the cheapest route, which is you put your data in a breed association, then we wouldn't have had any proprietary data or indexes. And I think it is that information and the way we use that information that. That led to the opportunity that we had to do business with URUS."That’s Lee Leachman, and Uris, who he mentioned there at the end, just agreed to acquire a