The Small Business Big Marketing Show | Insanely Effective Marketing Ideas

AI for small business. Thanks to ChatGPT launching in November 2022, AI (AKA artificial intelligence) is now on the lips of every small business owner. To find out how we can use AI to our advantage, world leading expert Dr Catriona Wallace joins us to share the good, the bad and the downright ugly. It’s a no holes barred, slightly scary, and definitely artificially intelligent episode 647 of The (14 year-old, award-winning) Small Business Big Marketing podcast.   A little more about world-leading AI expert Dr Catriona Wallace … In October 2022, we were all happily going along running and growing our precious businesses. Writing copy, creating content, SEOing, PPCing, recruiting, targeting, selling, pricing and so on. Then in November, ChatGPT launched and AI became the most talked about thing since, well … the Internet itself! But what really is AI? What types of AI are there? How do they work? Can they be trusted? How can they help your business grow? Should you be scared or excited? Or both? How can you us