Future Of Agriculture

Peter Schott grew up in a family with technologically inclined parents who used computers on their farm even from way back in 1984. Because of this, Peter's curiosity on the possibilities that technology can bring in solving agricultural problems grew. As a result, Peter and another guy from his college dorm decided to work together on offering solutions through mobile apps by establishing their own company called Myriad Mobile. Today, Peter talks about the significant role that mobile apps play in the future of agriculture and the solution of current agricultural problems. He shares some excellent insights from two different perspectives - one from that of a farmer’s and the other of an entrepreneur. He also explains the significance of knowing your audience, your vision, and the problem you want to solve when thinking of a good app to pursue.   “I think the industry is best served if people spend more time listening to their customers and working alongside them rather than telling them what they need.”  – P