Accelerate! With Andy Paul
Episode 114: The Fundamentals of Spin Selling and Account Based Selling in Today’s Market with Richard Ruff.
- Author: Vários
- Narrator: Vários
- Publisher: Podcast
- Duration: 0:45:50
- More information
Informações:
Synopsis
In this episode, Richard "Dick" Ruff, Ph.D. (author of the book "Mastering Major Account Selling"; and co-author of "Managing Major Sales" with Neil Rackham) discusses how to utilize the fundamentals of account based selling.
