Accelerate! With Andy Paul

My guest on this episode of Accelerate! is Hampus Jakobsson, a serial entrepreneur, angel investor and the co-founder of Brisk, a company that designed a sales tool intended to dramatically boost sales productivity.  In this episode Hampus describes what Brisk set out to do for sales professionals and sales teams. And he shares the reasons why Brisk ultimately failed to achieve its goals. It’s a great cautionary tale for entrepreneurs. Join us as Hampus and I also discuss some essential sales lessons for start-ups.   KEY TAKEAWAYS [09:00] Hampus shares how Brisk decided to develop a product that could make sales predictable. [11:30] The doubters felt Brisk was wrong to expend resources on a mobile app for sales (given the growth of insides sales.) [13:32] Are we moving into a scary world with the myth of personalization? [15:00] With each new customer, Brisk was forced into product customization. [17:10] The pressures from the market and investors that forced Brisk to fold. [18:15] Are many of the new