Accelerate! With Andy Paul
Episode 282: How to Sell to a ‘Challenger Customer.’ With Brent Adamson.
- Author: Vários
- Narrator: Vários
- Publisher: Podcast
- Duration: 0:46:08
- More information
Informações:
Synopsis
Brent and I discuss how the ‘challenger’ paradigm presents a challenge for the buyer and seller and how it forces sellers to adapt their stratigies for creating a mental model of the customer’s business.
