Accelerate! With Andy Paul

My guest on this episode of Accelerate! is Dan McDade, Founder and CEO of PointClear and author of The Truth About Leads. Among the many topics Dan and I discuss are the importance of sales & marketing alignment in lead generation, effective strategies to improve sales & marketing collaboration, the differences between inside sales reps and outside sales executives and how to choose the right candidates for each role, and establishing good KPIs, such as the percentage of sales qualified leads an effective sales organization should expect to close.   KEY TAKEAWAYS [2:46] Dan take a point from his book, The Truth About Leads, to discuss how marketing departments are spending too much for the leads the generate. [4:59] Dan discusses The SiriusDecisions Demand Waterfall  and breaks down the difference between the marketing qualified lead, the sales accepted lead, and the sales qualified lead. [7:13] Why companies need to have an independent team, composed of the CFO and executives outside of sales and market